Italian Prosecco exports reached record levels last quarter, with US and UK markets showing strongest growth. The sparkling wine continues dominating the affordable luxury segment.
Industry data reveals a 15% year-over-year increase in shipments. Prosecco DOC and DOCG producers are expanding production to meet demand.
Market Trends
Younger consumers particularly favor Prosecco for celebrations and casual occasions. The wine’s approachable price point makes it an everyday option rather than special-occasion-only.
Rosé Prosecco varieties have shown especially strong performance since regulations permitted their production.
Analysts predict continued growth through 2026 as the category expands into new markets across Asia and Latin America.
Stay in the loop
Get the latest winemaker's friend updates delivered to your inbox.